Custom Shortcodes
If you have any recurring content, simply create your own custom shortcodes and use them throughout your entire site. This enables you to update your content in one place and then see the change everywhere you use the shortcodes.
What are custom shortcodes?
Create a shortcode tag, put it onto as many pages as you like, change the content that's assigned to the shortcode tag, and see it update everywhere you used the tag.
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“Content is one of the most important Google ranking factors. This shouldn’t be news — content has been an important ranking factor for a while — but in recent years, we’ve seen a shift away from keyword-focused content towards more relevant content written in natural language.”
